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Articles
branding - Sub Categories
An Exercise in Branding: To the losers go the spoils
Fri, 01/05/2007 - 05:49 — AveryTypically, when a company goes through a big acquisition, you end up with either a hybrid hyphenated name or a new name all together - or the acquired company just gets enveloped in the new parent's name:
De-Branding
- Genesys + VoiceGenie = Genesys
- Verizon + MCI = Verizon
- Intervoice + Edify = Intervoice
Hyphenated names:
- Alcatel + Lucent = Alcatel-Lucent
- St. Paul Insurance + Travelers = St. Paul Travelers Group
New Names: read more »
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