Does the acquisition of BeVocal strengthen or dilute the Nuance brand? It all comes down to this: is speech a solution or an enabling technology?  read more »

You’re in a maze of twisty passages, all alike.

You’re in a maze of twisty passages, all alike.

Have you ever felt that way at a high tech trade show? In no time flat almost every booth looks the same and almost every sales pitch sounds like the voice of Charlie Brown’s teacher in a Peanuts cartoon. What does that tell you about the state of marketing in most high tech companies? Customers shouldn’t have to work that hard to grasp a positioning message and clearly understand what makes a product different and compelling.  read more »

Most technology marketing people I know love lots of data.  Most are engineers by training, so they’ve been taught to crave it.  I’m an engineer too, but somewhere along my career journey I stepped out of bounds.  I still crave data.  I just don’t trust most of it anymore.  Especially marketing data.  read more »