An analyst can help a vendor bring a product to market. It takes a community to build that market in the first place.

Analysis and coverage doesn't exist without discourse. Analysts bring training, expertise, but most important - they bring a voice. However, there are other important voices that shape a given community. There are academic researchers who create new ideas and vendors that create products. There are consultants that are involved in the implementation of products and end users who make everything possible. Active Analysis brings all of these voices together to help foster discussion around emerging technologies. It's about intelligent debate, discourse and discussion - and if we're doing our job right, it's about making intelligent decisions.

It's about everyone becoming active.

It's about analysis.

It's about time.