Home

positioning

Zork Marketing

Tue, 01/30/2007 - 20:51 — JohnH

You’re in a maze of twisty passages, all alike.

You’re in a maze of twisty passages, all alike.

Have you ever felt that way at a high tech trade show? In no time flat almost every booth looks the same and almost every sales pitch sounds like the voice of Charlie Brown’s teacher in a Peanuts cartoon. What does that tell you about the state of marketing in most high tech companies? Customers shouldn’t have to work that hard to grasp a positioning message and clearly understand what makes a product different and compelling.  read more »


Site Tags:
Syndicate content